Posts by Matt Schmitt

Thanks to pre-built calculators and a couple of basic formulas, you don't need a statistician to calculate the winner of a split test. Whether you are looking to estimate how long a test will take or...

I get emails all the time from nonprofits asking what they should use to send emails to their donors. The truth is, the question isn't always that simple. Mailchimp is a great email and reasonably...

Communication within a nonprofit can be very tricky. When I joined a nonprofit, I quickly discovered that several departments were using Slack as a solution. I thought it would be worth the time to...

I was at a charity auction for a nonprofit recently and noticed they had a few Yeti items for up for bid. I asked someone running the auction if they had received the cooler and thermos for a reduced...

With Facebook being such a large, high traffic website, it makes sense that nonprofits would want to engage their audiences there. One feature that Facebook offers nonprofits is the ability to run a...

I think that everyone working for a nonprofit can agree on two fundamental things. First, donations are the lifeblood of any nonprofit and second, credit card processing fees get expensive. That...