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link to Conversion Rate Optimization Equations Made Simple

Conversion Rate Optimization Equations Made Simple

Thanks to pre-built calculators and a couple of basic formulas, you don't need a statistician to calculate the winner of a split test. Whether you are looking to estimate how long a test will take or...

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I'm Matt Schmitt, a chemist, digital marketer, programmer, husband, parent, and hobbyist. I love the possibilities that science and technology hold. I hope that this blog helps others discover how they can make improvements to their business and website and make a difference in the world.

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